Which of the Following Is True of Customer Innovation Centers

Multiple Choice

Which of the following is true of customer innovation centers?

A) They depend largely on distributors to gather information about customer needs and expectations.
B) They involve key suppliers early in the process,capitalize on their knowledge,and enable them to develop critical component parts.
C) They provide a forum for meeting with customers and directly involving them in the process of developing new ideas.
D) They require a grouping of employees who can brainstorm and suggest ideas for new products to meet customer needs.