Multiple Choice
Zeta is an American multinational retail corporation.To move ahead of its competitors and increase revenue,Zeta began to employ a system to determine which products to stock and at what prices,and how to advertise to draw target customers.The process employed by Zeta is called _____.
A) brand cannibalization
B) big data analytics
C) retail channel omnification
D) click-and-connect
Correct Answer:
Verified
Correct Answer:
Verified
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