Question 1

Zeta is an American multinational retail corporation.To move ahead of its competitors and increase revenue,Zeta began to employ a system to determine which products to stock and at what prices,and how to advertise to draw target customers.The process employed by Zeta is called __________.

Accepted Answer

The answer of Zeta is an American multinational retail corporation.To...

Question 2

Developing a product offering is essentially a question of the width and depth of the product assortment.

Accepted Answer

A) True 
 B)False

Question 3

​_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.

Accepted Answer

A) Suggestion selling 
B) ​Trading up 
C) ​Brand cannibalization 
D) Microtargeting

Question 4

Which of the following is a difference between direct retailing and direct marketing?

Accepted Answer

A) Direct retailing shoppers are less bound by traditional shopping situations,while direct marketing shoppers are bound by traditional shopping situations. 
B) Direct retailing employs inbound telephone contacts to sell directly to consumers,while direct marketing employs outbound telephone contacts to sell to consumers. 
C) Direct retailing allows customers to shop over the Internet,while direct marketing does not allow customers to shop over the Internet. 
D) Direct retailing representatives sell products door-to-door,while direct marketing allows consumers to shop from home.

Question 5

Strategic retailing goals typically focus on increasing costs of goods sold.

Accepted Answer

A) True 
 B)False

Question 6

Asif wanted to buy a football immediately.He placed an order on Duke.com,an online portal for sports goods,and dropped in at its nearest physical store to collect it.This scenario is an example of__________.

Accepted Answer

The answer of Asif wanted to buy a football immediately.He...

Question 7

__________are inventories displayed for sale to customers.

Accepted Answer

The answer of __________are inventories displayed for sale to customers....

Question 8

Which of the following is a difference between online retailing and the click-and-collect process?

Accepted Answer

A) Online retailing resells pre-owned items bought back from customers,while the click-and-collect process sells only new items. 
B) Online retailing does not allow customers to provide themselves with products without the intervention of a service employee,while the click-and-collect process allows customers to provide themselves with products. 
C) Online retailing ensures greater speed of delivery,while the click-and-collect process takes longer to deliver a product. 
D) Online retailing enables customers to have items directly delivered to their doors;whereas in the click-and-collect process,customers travel to a physical store location to take delivery of the merchandise.

Question 9

__________compete on the basis of low prices,high turnover,and high volume.

Accepted Answer

The answer of __________compete on the basis of low prices,high...

Question 10

The technique used to sift through data collected by point-of-purchase scanning equipment is called__________.

Accepted Answer

The answer of The technique used to sift through data...

Question 11

​The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.

Accepted Answer

A) big data analysis 
B) ​shopper marketing 
C) ​market-basket analysis 
D) shopper analytics

Question 12

Choosing the right distribution channel for a service:

Accepted Answer

A) decreases the time that the service is available. 
B) maximizes the time customers wait in a line. 
C) increases the costs of providing the service. 
D) adds to customer convenience.

Question 13

​Asif wanted to buy a football immediately.He placed an order on Duke.com,an online portal for sports goods,and dropped in at its nearest physical store to collect it.This scenario is an example of _____.

Accepted Answer

A) microtargeting 
B) ​click-and-collect 
C) ​shopper marketing 
D) retail channel omnification

Question 14

​Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages.Tipplers Delight is an example of a _____.

Accepted Answer

A) supermarket 
B) ​specialty store 
C) ​supercenter 
D) drugstore

Question 15

A freestanding store can become successful by:

Accepted Answer

A) reducing the number of salespeople. 
B) moving to an isolated location. 
C) attracting customers from nearby competitors. 
D) becoming a destination store.

Question 16

​Zeta is an American multinational retail corporation.To move ahead of its competitors and increase revenue,Zeta began to employ a system to determine which products to stock and at what prices,and how to advertise to draw target customers.The process employed by Zeta is called _____.

Accepted Answer

A) brand cannibalization 
B) ​big data analytics 
C) ​retail channel omnification 
D) click-and-connect

Question 17

​_____ compete on the basis of low prices,high turnover,and high volume.

Accepted Answer

A) Discount stores 
B) ​Convenience stores 
C) ​Drugstores 
D) Supermarkets

Question 18

​_____ are inventories displayed for sale to customers.

Accepted Answer

A) Back stock 
B) ​Floor stock 
C) ​Intangible assets 
D) Tangible assets

Question 19

Which of the following is true of specialty stores?

Accepted Answer

A) They offer consumers very limited service and carry a vast assortment of well-known,nationally branded goods such as toys,housewares,and clothing. 
B) They price products lower than specialty discount stores. 
C) They carry a wide range of products and specialty goods,including apparel,cosmetics,housewares,electronics,and sometimes furniture. 
D) They carry a deeper but narrower assortment of merchandise within a single category of interest.

Question 20

​_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

Accepted Answer

A) Retail channel omnification 
B) ​Click-and-collect 
C) ​Shopper marketing 
D) Mass customization

Exam 15: Retailing