Leif Designs and Sells Surfboards

Multiple Choice

Leif designs and sells surfboards. Although his sales are declining, he decides to keep his prices constant. The marketing professionals with whom Leif consults all support his decision. Which of the following statements is LEAST likely to be True?

A) Surfboards at the other shops are priced much higher.
B) Leif's shop is more strategically located than the other stores are.
C) The other shops' promotional materials are far superior to Leif's.
D) Leif offers a much wider variety of surfboards than his competitors do.
E) Leif and the marketing professionals believe that low demand will continue.