Multiple Choice
Which of the following, if True, would weaken the argument for shifting to direct-response television marketing?
A) Most customers perceive infomercial sales tactics to be loud, aggressive, and questionable.
B) Some companies have found it difficult to adopt a direct-response television strategy.
C) Consumer behavior is highly dependent on the state of the economy.
D) New forms of direct marketing channels such as podcasting and iTV are experiencing exciting growth.
E) ValueNet's products could successfully be sold using multiple direct marketing methods.
Correct Answer:

Verified
Correct Answer:
Verified
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