Question 1

The controlling function of management is synonymous with strategy formulation.

Accepted Answer

A) True 
 B)False

Question 2

What four basic steps comprise the controlling function of management?

Accepted Answer

The answer of What four basic steps comprise the controlling...

Question 3

Discuss the five steps involved in performing an IFE Matrix.

Accepted Answer

The answer of Discuss the five steps involved in performing...

Question 4

The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are basic functions of marketing EXCEPT

Accepted Answer

A)  value chain analysis 
B)  customer analysis 
C)  product and service planning 
D)  pricing 
E)  distribution

Question 6

There are seven basic functions of marketing. List and define these functions.

Accepted Answer

The answer of There are seven basic functions of marketing....

Question 7

Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage.

Accepted Answer

A) True 
 B)False

Question 8

Synergy

Accepted Answer

A)  is the 2 + 2 = 5 effect. 
B)  can result in powerful competitive advantages. 
C)  can be developed by an organization through planning. 
D)  exists when everyone pulls together as a team that knows what it wants to achieve. 
E)  all of the above

Question 9

Which of the following is NOT a key question that can reveal internal strengths and weaknesses of the marketing department?

Accepted Answer

A)  Does the firm have an effective sales organization? 
B)  Is our product quality good? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity?

Question 10

Identify the five basic functions of management, and describe each function.

Accepted Answer

The answer of Identify the five basic functions of management,...

Question 11

Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

Accepted Answer

A)  Planning 
B)  Organizing 
C)  Motivating 
D)  Staffing 
E)  Controlling

Question 12

At Google the culture is very rigid, while in contrast the culture at Proctor & Gamble is very informal.

Accepted Answer

A) True 
 B)False

Exam 4: The Internal Assessment

The controlling function of management is synonymous with strategy formulation.

What four basic steps comprise the controlling function of management?

Discuss the five steps involved in performing an IFE Matrix.

The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.

All of the following are basic functions of marketing EXCEPT

There are seven basic functions of marketing. List and define these functions.

Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage.

Synergy

Which of the following is NOT a key question that can reveal internal strengths and weaknesses of the marketing department?

Identify the five basic functions of management, and describe each function.

Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

At Google the culture is very rigid, while in contrast the culture at Proctor & Gamble is very informal.