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________ Is the Activity, Set of Institutions, and Processes for Creating

Question 141

Multiple Choice

________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


A) Demand satisfaction
B) Competitive advantage building
C) Marketing
D) Total quality management
E) Value chain management

Correct Answer:

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