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    Marketing Real People Real Choices
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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
  5. Question
    A ________ Delivered by a Product Is the Outcome That
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A ________ Delivered by a Product Is the Outcome That

Question 144

Question 144

Multiple Choice

A ________ delivered by a product is the outcome that motivates a customer's buying behavior.


A) benefit
B) demand
C) value
D) need
E) want

Correct Answer:

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