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    Marketing Real People Real Choices
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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    Can a Consumer of a Product Be a Stakeholder in the Company
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Can a Consumer of a Product Be a Stakeholder in the Company

Question 89

Question 89

Essay

Can a consumer of a product be a stakeholder in the company that markets the product? Briefly explain your answer.

Correct Answer:

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Yes. A consumer is one type of stakehold...

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