A Catalog Retailer Has Identified African-American Professionals Between the Ages

Multiple Choice

A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products. The retailer plans to direct its marketing efforts toward this group of consumers. The retailer has identified a ________.

A) target market
B) marketing mix
C) product mix
D) mass market
E) market aggregation