A Manufacturer of a Variety of Technological Devices Asked Its

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of using ________.

A) avatars
B) brand communities
C) brand evangelists
D) sock puppeting
E) direct marketing