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    Advertising in Action
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    Exam 6: Design, Layout, and Production
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    An Approach in Which Body Copy Has a Beginning, Middle
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An Approach in Which Body Copy Has a Beginning, Middle

Question 76

Question 76

Multiple Choice

An approach in which body copy has a beginning, middle and an end is called


A) one line
B) bullet-point
C) a signature
D) story
E) a subhead

Correct Answer:

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