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    Advertising in Action
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    Exam 12: Interactive Media
  5. Question
    A Measurement That Allows an Advertiser to Judge the Response
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A Measurement That Allows an Advertiser to Judge the Response

Question 46

Question 46

Multiple Choice

A measurement that allows an advertiser to judge the response to an online ad is referred to as


A) a clickthrough
B) a browsing period
C) an interstitial
D) a visit
E) an ad view

Correct Answer:

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