Multiple Choice
This is the type of advertising, in which the advertiser's listing is placed within or alongside search results in exchange for paying a fee each time someone clicks on the listing
A) sponsorship
B) contract-based
C) view
D) pay-per-click
E) banner
Correct Answer:

Verified
Correct Answer:
Verified
Q43: How is the internet useful to marketers
Q44: In terms of video game advertising, an
Q45: Generally, response rates or click rates are
Q46: A measurement that allows an advertiser to
Q47: Describe the two primary ways of buying
Q49: Pricing models based on cost-per-click are becoming
Q50: Ads placed during an online video are
Q51: Describe the benefits associated with a company
Q52: Mercedes-Benz Canada used this online advertising strategy
Q53: The shift in control over communications caused