Question 1

Corporate objectives are concerned with resolving questions about the business the firm should be in,where it should focus,and its enduring strategic purpose.

Accepted Answer

A) True 
 B)False

Question 2

A _____ is a single product or brand,a line of products,or a mix of related products that meets a common or a group of related market needs,and its management is responsible for the basic unctions.

Accepted Answer

A)  market section 
B)  strategic business unit 
C)  business segment 
D)  marginal piece

Question 3

Customer linking is an example of an outside-in process.

Accepted Answer

A) True 
 B)False

Question 4

The outside-in organizational processes connect the organization to the external environment,providing market feedback and forging external relationships.

Accepted Answer

A) True 
 B)False

Question 5

Describe the characteristics of market-driven strategies.

Accepted Answer

The answer of Describe the characteristics of market-driven strategies....

Question 6

Describe the components of corporate strategy.

Accepted Answer

The answer of  Describe the components of corporate strategy....

Question 7

With regard to corporate strategy,_____ is/are concerned with resolving questions about the business the firm should be in,where it should focus,and its enduring strategic purpose.

Accepted Answer

A)  corporate objectives 
B)  synergies 
C)  scope 
D)  resource allocation

Question 8

_____ examines customer targeting and positioning strategies,marketing relationship strategies,and innovation and new product strategy.

Accepted Answer

A)  Identifying markets, segments, and customer value 
B)  Implementing and managing market-driven strategy 
C)  Designing market-driven strategy 
D)  Market-driven program development

Question 9

_____ are described by different characteristics of customers,the reasons that they buy or use certain products,and their preferences for certain brands of products.

Accepted Answer

A)  Market shares 
B)  Strategic marketing objectives 
C)  Market segments 
D)  Corporate capabilities

Question 10

In a corporate strategy,_____ indicate(s) the dimensions of performance upon which to focus and the levels of achievement required.

Accepted Answer

A)  corporate objectives 
B)  synergies 
C)  vision 
D)  scope

Question 11

Discuss how customers perceive value and how companies deliver customer value.

Accepted Answer

The answer of Discuss how customers perceive value and how...

Question 12

What does becoming market-oriented mean from a business perspective? What are its features?

Accepted Answer

The answer of What does becoming market-oriented mean from a...

Question 13

The purpose of strategic positioning is to locate the people (or organizations) that management wishes to serve in the product-market.

Accepted Answer

A) True 
 B)False

Question 14

Discuss the steps involved in implementing marketing strategies.

Accepted Answer

The answer of Discuss the steps involved in implementing marketing...

Question 15

_____ is a business perspective that makes the customer the focal point of a company's total operations.

Accepted Answer

A)  Market orientation 
B)  Competitive parity 
C)  Value chain integration 
D)  Business scaffolding

Exam 1: New Challenges for Market Driven Strategy

Corporate objectives are concerned with resolving questions about the business the firm should be in,where it should focus,and its enduring strategic purpose.

A _____ is a single product or brand,a line of products,or a mix of related products that meets a common or a group of related market needs,and its management is responsible for the basic unctions.

Customer linking is an example of an outside-in process.

The outside-in organizational processes connect the organization to the external environment,providing market feedback and forging external relationships.

Describe the characteristics of market-driven strategies.

Describe the components of corporate strategy.

With regard to corporate strategy,_____ is/are concerned with resolving questions about the business the firm should be in,where it should focus,and its enduring strategic purpose.

_____ examines customer targeting and positioning strategies,marketing relationship strategies,and innovation and new product strategy.

_____ are described by different characteristics of customers,the reasons that they buy or use certain products,and their preferences for certain brands of products.

In a corporate strategy,_____ indicate(s) the dimensions of performance upon which to focus and the levels of achievement required.

Discuss how customers perceive value and how companies deliver customer value.

What does becoming market-oriented mean from a business perspective? What are its features?

The purpose of strategic positioning is to locate the people (or organizations) that management wishes to serve in the product-market.

Discuss the steps involved in implementing marketing strategies.

_____ is a business perspective that makes the customer the focal point of a company's total operations.