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    Strategic Marketing
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    Exam 5: Capabilities for Learning About Customers and Markets
  5. Question
    Market Sensing Is Concerned with the Ability of Organizations to Continuously
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Market Sensing Is Concerned with the Ability of Organizations to Continuously

Question 27

Question 27

True/False

Market sensing is concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.

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