Multiple Choice
The market sensing process of _____ includes motivating the involvement of staff who are in contact with customers in building understanding of change,new opportunities and threats.
A) building open-minded inquiry
B) analyzing competitors' actions
C) listening to front-line employees
D) searching for latent customer needs
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Knowledge intensity identifies both market risk and
Q18: Which of the following organizational scanning initiatives
Q19: Megagro,a groceries retail chain,demonstrated the market sensing
Q20: _ integrates data that are not easily
Q21: _ is a key capability of the
Q23: What is the role of management information
Q24: Unbundling information from its physical carrier will
Q25: The market sensing process of _ includes
Q26: Typically,the MIS does not interact in the
Q27: Market sensing is concerned with the ability