Multiple Choice
_____ integrates data that are not easily found,assimilated,formatted or readily manipulated with software and hardware into a decision-making process that provides the marketing decision maker with assistance when needed.
A) Market sensing
B) Management information system
C) Marketing information system
D) Marketing decision-support system
Correct Answer:
Verified
Correct Answer:
Verified
Q15: What are the activities included in the
Q16: Which of the following learning process activities
Q17: Knowledge intensity identifies both market risk and
Q18: Which of the following organizational scanning initiatives
Q19: Megagro,a groceries retail chain,demonstrated the market sensing
Q21: _ is a key capability of the
Q22: The market sensing process of _ includes
Q23: What is the role of management information
Q24: Unbundling information from its physical carrier will
Q25: The market sensing process of _ includes