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  3. Study Set
    Strategic Marketing
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    Exam 8: Innovation and New Product Strategy
  5. Question
    _____ Innovation Occurs When Products Are Radically New and the Values
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_____ Innovation Occurs When Products Are Radically New and the Values

Question 13

Question 13

Multiple Choice

_____ innovation occurs when products are radically new and the values created are substantial.


A)  Substantial
B)  Transformational
C)  Incremental
D)  Nondescript

Correct Answer:

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