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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 8: Innovation and New Product Strategy
  5. Question
    Product _____ Refers to When a New Product Attracts Sales
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Product _____ Refers to When a New Product Attracts Sales

Question 10

Question 10

Multiple Choice

Product _____ refers to when a new product attracts sales from an existing product.


A)  cannibalization
B)  knockdown
C)  scaffolding
D)  benchmarking

Correct Answer:

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