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    Strategic Marketing
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    Exam 10: Value Chain Strategy
  5. Question
    _____ VMS Exists Because One of the Channel Members Has
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_____ VMS Exists Because One of the Channel Members Has

Question 29

Question 29

Multiple Choice

 _____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.


A)  Ownership
B)  Contractual
C)  Administered
D)  Relationship

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