Question 1

The conventional channel of distribution is a group of horizontally linked independent organizations.

Accepted Answer

A) True 
 B)False

Question 2

Consumer-products manufacturers often direct advertising to _____to help pull products through distribution channels.

Accepted Answer

A)  middlemen 
B)  consumers 
C)  distributors 
D)  retailers

Question 3

The _____ supply chain mandates fluid and market-based relationships to enhance responsiveness to the market and capacity for rapid change.

Accepted Answer

A)  fluid 
B)  conventional 
C)  lean 
D)  agile

Question 4

A conventional distribution channel offers little opportunity for control by a member firm,yet there is a lot of flexibility in entering and exiting from the channel.

Accepted Answer

A) True 
 B)False

Question 5

What is channel migration? List the issues to be considered when opting for migration.

Accepted Answer

The answer of What is channel migration? List the issues...

Question 6

If one retailer or dealer in the trading area distributes the product,then management is following a selective distribution strategy.

Accepted Answer

A) True 
 B)False

Question 7

Discuss the emerging issue of the digital distribution channel occurring in markets in which the product can be converted to digital format.

Accepted Answer

The answer of  Discuss the emerging issue of the digital...

Question 8

_____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity.Its characteristics are close to the partnering,joint venture,and strategic alliance arrangements.

Accepted Answer

A)  Horizontal 
B)  Digital 
C)  Administered 
D)  Relationship

Question 9

_____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.

Accepted Answer

A)  Ownership 
B)  Contractual 
C)  Administered 
D)  Relationship

Question 10

Relationships between the conventional channel participants are rather informal and the members are not closely coordinated.

Accepted Answer

A) True 
 B)False

Question 11

Large producers with extensive capabilities and resources have a lot of flexibility in choosing intermediaries.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the major issues in deciding distribution intensity.

Accepted Answer

The answer of Discuss the major issues in deciding distribution...

Question 13

The process of replacing distributors with direct manufacturer-owned channels is referred to as _____.

Accepted Answer

A)  e-procurement 
B)  channel invasion 
C)  channel audit 
D)  disintermediation

Question 14

In _____ VMS,a single firm does not exert substantial control over other channel members but involves close collaboration and sharing of information.

Accepted Answer

A)  ownership 
B)  contractual 
C)  administered 
D)  relationship

Question 15

In a _____,one organization coordinates the distribution channel and directs programming of channel activities and functions.

Accepted Answer

A)  vertical marketing system 
B)  conventional channel 
C)  direct channel 
D)  digital channel

Exam 10: Value Chain Strategy

The conventional channel of distribution is a group of horizontally linked independent organizations.

Consumer-products manufacturers often direct advertising to _____to help pull products through distribution channels.

The _____ supply chain mandates fluid and market-based relationships to enhance responsiveness to the market and capacity for rapid change.

A conventional distribution channel offers little opportunity for control by a member firm,yet there is a lot of flexibility in entering and exiting from the channel.

What is channel migration? List the issues to be considered when opting for migration.

If one retailer or dealer in the trading area distributes the product,then management is following a selective distribution strategy.

Discuss the emerging issue of the digital distribution channel occurring in markets in which the product can be converted to digital format.

_____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity.Its characteristics are close to the partnering,joint venture,and strategic alliance arrangements.

_____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.

Relationships between the conventional channel participants are rather informal and the members are not closely coordinated.

Large producers with extensive capabilities and resources have a lot of flexibility in choosing intermediaries.

Discuss the major issues in deciding distribution intensity.

The process of replacing distributors with direct manufacturer-owned channels is referred to as _____.

In _____ VMS,a single firm does not exert substantial control over other channel members but involves close collaboration and sharing of information.

In a _____,one organization coordinates the distribution channel and directs programming of channel activities and functions.