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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 15: Strategic Marketing Implementation and Control
  5. Question
    The Balanced Scorecard Method Formally Includes an Assessment of the Strategy
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The Balanced Scorecard Method Formally Includes an Assessment of the Strategy

Question 10

Question 10

True/False

The balanced scorecard method formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

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