Multiple Choice
_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation) .
A) Benchmarking
B) Internal strategy-organization fit
C) Strategic marketing audit
D) Balanced scorecard method
Correct Answer:

Verified
Correct Answer:
Verified
Q7: A _ indicates when the process is
Q8: Discuss how organizational designs help implement a
Q9: Which of the following marketing planning process
Q10: The balanced scorecard method formally includes an
Q11: The second step in marketing evaluation and
Q13: Internal marketing involves developing programs to win
Q14: Explain the dimensions of the marketing planning
Q15: The analytical dimension of marketing planning process
Q16: Which of the following is the strategic
Q17: The results of the _ provide the