Roger's Company Will Be Raising the Prices of Its Basic

Multiple Choice

Roger's company will be raising the prices of its basic services,and Roger must write to customers to inform them of these increases.What is the most important thing he should do when writing this message?

A) Prove that all his competitors are raising prices too.
B) Explain the reasons and hook the increase to benefits.
C) Apologize to his customers.
D) Promise a rate decrease in the future when the economy improves.