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  3. Study Set
    Business Communication Process Study Set 2
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    Exam 10: Persuasive and Sales Messages
  5. Question
    Rational Appeals Are Generally Appropriate When a Product Is Inexpensive
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Rational Appeals Are Generally Appropriate When a Product Is Inexpensive

Question 3

Question 3

True/False

Rational appeals are generally appropriate when a product is inexpensive, short-lived, or nonessential.

Correct Answer:

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