Describe the Difference Between Rational Appeals and Emotional Appeals and Explain

Question

Examlex · Accepted Answer

The Answer is Student answers will vary.Rational appeals are associated with reason and intellect.hey translate selling points into references to making or saving money, increasing efficiency, or making the best use of resources.n general, rational appeals are appropriate when a product is expensive, long-lasting, or important to health, security, and financial success.motional appeals relate to status, ego, and sensual feelings.ppealing to the emotions is sometimes effective when a product is inexpensive, short-lived, or nonessential.Rational Appeal: "With our wireless service designed specifically for small businesses, your employees will be able to access the Internet more quickly, resulting in increased productivity and substantial monetary savings.
Emotional Appeal: "When your salespeople arrive in our prestigious automobiles to meet clients, your clients will know that your company is successful and cares about quality."

Describe the Difference Between Rational Appeals and Emotional Appeals and Explain

Essay

Correct Answer:
Verified

Describe the Difference Between Rational Appeals and Emotional Appeals and Explain

Essay

Correct Answer:VerifiedShow Answer

Correct Answer:
Verified