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Suppose the Per-Unit Production Cost of a Book Is $4

Question 183

Multiple Choice

Suppose the per-unit production cost of a book is $4.00 and the retail price is $32.If the book publisher sells books to a bookstore at a 40 percent discount, what is the amount of the publisher's markup per book? Assume that bookstores sell books at the retail price.


A) $12.80
B) $15.20
C) $19.20
D) $21.60

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