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At Its Narrowest Level, a Company Can Define Its Competitors

Question 32

Multiple Choice

At its narrowest level, a company can define its competitors as:


A) all those companies that offer the same level of service.
B) those companies that offer a similar product to the same customer at a similar price.
C) all those producers making the same product or class of product.
D) all those companies competing for the same consumer dollar.
E) none of the above.

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