According to Hamilton and Webster (2008) There Are a Number

Multiple Choice

According to Hamilton and Webster (2008) there are a number of factors that affect the strength of the relationship of the firm with its customers. Which of the following is NOT one of these factors?

A) the ability of a customer to integrate horizontally
B) the number and size of firms
C) the ability of a customer to integrate vertically
D) degree of customer dependence on the product
E) the extent of product differentiation