Keegan and Green (2013) Identify Three Positioning Strategies in Terms

Multiple Choice

Keegan and Green (2013) identify three positioning strategies in terms of culture, which include:

A) internationalism, glocalisation and localisation.
B) global consumer culture, foreign consumer culture and local consumer culture.
C) differentiation theme, uniform theme and global theme.
D) home country culture, host country culture and global culture.
E) uniform theme, universal theme and local theme.