Message and Slogan Before You Can Come Up with Catchy Slogans, You Have

Short Answer

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-Our batteries last a long time.
Slogan: