Question 1

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-Always make sure that you have our credit card with you before you leave your house.
Slogan:

Accepted Answer

The answer of Message and Slogan
Before you can come up...

Question 2

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-Our batteries last a long time.
Slogan:

Accepted Answer

The answer of Message and Slogan
Before you can come up...

Question 3

The four major ingredients in the promotion mix are advertising, personal selling, public relations, and

Accepted Answer

A)  research development. 
B)  nonpersonal selling. 
C)  sales presentation. 
D)  corporate philanthropy. 
E)  sales promotion.

Question 4

Which of the following is an advantage of newspaper advertising?

Accepted Answer

A)  Wide reach 
B)  Good reproduction 
C)  Highly selective 
D)  Long life 
E)  Immediate response

Question 5

At times, marketers choose higher-cost modes of transportation due to the benefits they provide.

Accepted Answer

A) True 
 B)False

Question 6

Producers assist wholesalers by furnishing them with information regarding the whole-salers' competition and consumer buying patterns.

Accepted Answer

A) True 
 B)False

Question 7

The most direct channel of distribution is from a producer to a retailer to the consumer.

Accepted Answer

A) True 
 B)False

Exam 13: Distributing and Promoting Products

The four major ingredients in the promotion mix are advertising, personal selling, public relations, and

Which of the following is an advantage of newspaper advertising?

At times, marketers choose higher-cost modes of transportation due to the benefits they provide.

Producers assist wholesalers by furnishing them with information regarding the whole-salers' competition and consumer buying patterns.

The most direct channel of distribution is from a producer to a retailer to the consumer.