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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    American Society Is Shifting from a Mass Culture, in Which
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American Society Is Shifting from a Mass Culture, in Which

Question 57

Question 57

True/False

American society is shifting from a mass culture, in which many consumers share the same preferences, to a diverse culture in which consumers have almost an infinite number of choices.

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