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    Consumer Behavior Buying
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    Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion
  5. Question
    James Is Known as a Techie
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James Is Known as a Techie

Question 18

Question 18

Multiple Choice

James is known as a techie. He is the go-to source for his friends when it comes to recommendations on the best in the latest electronics. James is most likely a(n) ________.


A) fashionista
B) market maven
C) opinion leader
D) referent

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