Multiple Choice
Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products?
A) influence networking
B) guerilla marketing
C) viral marketing
D) POP displays
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q16: Opinion leaders are more influential when they
Q18: James is known as a techie. He
Q19: Members of a social network are called
Q20: When online ads go viral, they may
Q22: As people transmit information to one another,
Q23: Organizing music using Spotify or another similar
Q24: Jenny just posted a tweet on Twitter
Q25: Fallon was the son of a very
Q26: Word-of-mouth communication in the form of brand-specific
Q79: In advertising terms, a(n) _ refers to