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    Consumer Behavior Buying
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    Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion
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    Which Promotional Strategy Uses Unconventional Means, Such as Street Theater
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Which Promotional Strategy Uses Unconventional Means, Such as Street Theater

Question 21

Question 21

Multiple Choice

Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products?


A) influence networking
B) guerilla marketing
C) viral marketing
D) POP displays

Correct Answer:

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