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    Exam 2: Decision-Making and Consumer Behavior
  5. Question
    A(n) ________ Refers to a Set of Beliefs and the Way
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A(n) ________ Refers to a Set of Beliefs and the Way

Question 22

Question 22

Multiple Choice

A(n) ________ refers to a set of beliefs and the way we organize those beliefs in our minds.


A) mental accounting
B) knowledge structure
C) rational perspective
D) influence perspective

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