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  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 2: Decision-Making and Consumer Behavior
  5. Question
    ________ Are Dimensions Used to Judge the Merits of Competing
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________ Are Dimensions Used to Judge the Merits of Competing

Question 21

Question 21

Multiple Choice

________ are dimensions used to judge the merits of competing options.


A) Evoked sets
B) Evaluative criteria
C) Levels of abstraction
D) Category exemplars

Correct Answer:

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