Kent, a College Student, Is a Loyal Coca-Cola Drinker

Multiple Choice

Kent, a college student, is a loyal Coca-Cola drinker. He averages about six Cokes a day. He even prefers Coke to water. However, today when he passed a vending machine in his dorm, he bought a new flavor of soft drink called Big Red. Which of the following most accurately explains his behavior, given the facts about Kent's previous behavior?

A) Kent is variety seeking.
B) Kent is brand switching.
C) Kent is involved in cognitive decision-making.
D) Kent is influenced by peer pressure.