Chen Lo Used a Decision Rule That Says, "Only Buy

Multiple Choice

Chen Lo used a decision rule that says, "only buy well-known brand names" when selecting a set of golf clubs. He did not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________ rule.

A) habitual decision
B) compensatory
C) noncompensatory
D) conjunctive