Question 1

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

Accepted Answer

A)  co-consumers 
B)  by-standers 
C)  purchase competitors 
D)  challengers

Question 2

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

Accepted Answer

A)  referent 
B)  legitimate 
C)  coercive 
D)  reward

Question 3

Which dimension of psychological time includes the categorization of "time for me"?

Accepted Answer

A)  temporal orientation dimension 
B)  planning orientation dimension 
C)  social dimension 
D)  polychronic dimension

Question 4

A good metaphor for women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

Accepted Answer

A) True 
 B)False

Question 5

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

Accepted Answer

A)  antecedent state 
B)  postpurchase process 
C)  cognitive process 
D)  purchase environment

Question 6

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.

Accepted Answer

A)  social 
B)  polychronic 
C)  planning 
D)  temporal

Question 7

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

Accepted Answer

A)  gestalt 
B)  exchange 
C)  gemba 
D)  satisfaction/dissatisfaction

Question 8

Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every campground, motel, and hotel within miles of the city. This annual meeting is an example of a gathering of a(n) ________.

Accepted Answer

A)  normative clan 
B)  consumer tribe 
C)  maven network 
D)  aspirational group

Question 9

The day reconstruction method requires a respondent to ________.

Accepted Answer

A)  dispose of any unused product during a specified period of time 
B)  keep a record of everything he or she recycled during the month 
C)  try to remember what he or she did a month ago on the same day of the week 
D)  keep a diary of everything he or she did during the day

Question 10

Phillipe is a member of a small Harley-Davidson motorcycle club that meets once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike to buy for his wife.

Accepted Answer

A)  comparative 
B)  normative 
C)  coercive power 
D)  legitimate power

Question 11

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

Accepted Answer

A)  normative 
B)  comparative 
C)  selective 
D)  coercive

Question 12

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

Accepted Answer

A) True 
 B)False

Question 13

Kimberly has been contacted eight times in the last week by a pushy telemarketer. She made the mistake of showing some interest in the product being sold and has not had much luck in getting rid of the caller. Which of the following forms of power is being exercised by the telemarketer?

Accepted Answer

A)  expert power 
B)  referent power 
C)  reward power 
D)  coercive power

Question 14

Which of the following is an unpleasant psychological state?

Accepted Answer

A)  density 
B)  arousal 
C)  crowding 
D)  expectancy

Question 15

Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed." After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ________.

Accepted Answer

A)  reference group 
B)  information cascade 
C)  avoidance group 
D)  brand community

Question 16

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

Accepted Answer

A) True 
 B)False

Question 17

The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at the same time for every passenger, demonstrates the importance of both the social and physical surroundings in the marketplace.

Accepted Answer

A) True 
 B)False

Question 18

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

Accepted Answer

The answer of Why does a typical casino have low...

Question 19

What are the two types of purchase decisions made by families? Indicate the common practice within families with respect to these decisions and give an example of each form.

Accepted Answer

The answer of What are the two types of purchase...

Question 20

Reference groups influence us in three ways. These influences include informational, utilitarian, and ________ dimensions.

Accepted Answer

A)  reputational 
B)  descriptive 
C)  knowledge 
D)  value-expressive

Exam 9: Group and Situational Effects on Consumer Behavior

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

Which dimension of psychological time includes the categorization of "time for me"?

A good metaphor for women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every campground, motel, and hotel within miles of the city. This annual meeting is an example of a gathering of a(n) ________.

The day reconstruction method requires a respondent to ________.

Phillipe is a member of a small Harley-Davidson motorcycle club that meets once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike to buy for his wife.

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

Kimberly has been contacted eight times in the last week by a pushy telemarketer. She made the mistake of showing some interest in the product being sold and has not had much luck in getting rid of the caller. Which of the following forms of power is being exercised by the telemarketer?

Which of the following is an unpleasant psychological state?

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at the same time for every passenger, demonstrates the importance of both the social and physical surroundings in the marketplace.

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

What are the two types of purchase decisions made by families? Indicate the common practice within families with respect to these decisions and give an example of each form.

Reference groups influence us in three ways. These influences include informational, utilitarian, and ________ dimensions.