Question 1

Define the term "paradigm."

Accepted Answer

The answer of Define the term "paradigm."...

Question 2

Which of the following is NOT considered a demographic?

Accepted Answer

A)  Sex 
B)  Income 
C)  Lifestyle 
D)  Occupation

Question 3

People buy products for ________.

Accepted Answer

A)  what they do 
B)  what they mean 
C)  the role the product plays in the consumer's life 
D)  All of the above

Question 4

Global consumer culture and popular culture are interchangeable terms.

Accepted Answer

A) True 
 B)False

Question 5

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

Accepted Answer

A) True 
 B)False

Question 6

Demographics are statistics that measure observable aspects of a population.

Accepted Answer

A) True 
 B)False

Question 7

A person's marital status is important to which demographic variable?

Accepted Answer

A)  Gender 
B)  Race 
C)  Family structure 
D)  Age

Question 8

Explain the term "market segmentation strategies."

Accepted Answer

The answer of Explain the term "market segmentation strategies."...

Question 9

People often buy products for what they mean, not what they do.

Accepted Answer

A) True 
 B)False

Question 10

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

Accepted Answer

A)  have a market-oriented focus 
B)  aim to apply knowledge to increasing profits 
C)  focus on understanding consumption for its own sake 
D)  be judged in terms of its ability to improve marketing practices

Question 11

Another term for positivism is ________.

Accepted Answer

A)  interpretivism 
B)  pluralism 
C)  modernism 
D)  postmodernism

Question 12

List and briefly characterize four types of relationships a person might have with a product. Provide examples to illustrate each.

Accepted Answer

The answer of List and briefly characterize four types of...

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Define the term "paradigm."

Which of the following is NOT considered a demographic?

People buy products for ________.

Global consumer culture and popular culture are interchangeable terms.

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

Demographics are statistics that measure observable aspects of a population.

A person's marital status is important to which demographic variable?

Explain the term "market segmentation strategies."

People often buy products for what they mean, not what they do.

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

Another term for positivism is ________.

List and briefly characterize four types of relationships a person might have with a product. Provide examples to illustrate each.