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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    What Is Database Marketing? Why Is It So Widely Used
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What Is Database Marketing? Why Is It So Widely Used

Question 88

Question 88

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What is database marketing? Why is it so widely used by today's marketers?

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Database marketing involves tracking con...

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