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  2. Topic
    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    Describe a Virtual Brand Community
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Describe a Virtual Brand Community

Question 4

Question 4

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Describe a virtual brand community. Create an example of a new community that demonstrates the concept.

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A virtual brand community is an online g...

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