Question 1

The perception of time is different in different cultures. It would likely be most accepted for employees to be paid by the hour in a culture with which of the following perceptions of time?

Accepted Answer

A)  River 
B)  Map 
C)  Pressure cooker 
D)  Mirror

Question 2

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

Accepted Answer

A)  store position 
B)  atmospherics 
C)  subliminal clues 
D)  marketscape theme

Question 3

Which of the following is an example of utilitarian influence?

Accepted Answer

A)  An individual seeks information about various brands from a professional. 
B)  An individual's decision to purchase a particular brand is influenced by the preferences of family members. 
C)  An individual feels that the purchase of a particular brand will enhance the image others have of her. 
D)  An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.

Question 4

Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers. Today, members of the group have similar values and have pledged to stop computer hacking. Which membership factor best describes what brings this group together?

Accepted Answer

A)  Propinquity 
B)  Mere exposure 
C)  Group cohesiveness 
D)  Avoidance

Question 5

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

Accepted Answer

A)  post-purchase process 
B)  purchase process 
C)  consumption situation 
D)  psychological situation

Question 6

In some environments, it is very difficult to dispose of used products. Explain what special types of disposal problems are created by densely populated areas and what type of business could be created in Manhattan, New York or Hong Kong that would take advantage of this difficulty.

Accepted Answer

The answer of In some environments, it is very difficult...

Question 7

Which dimension of psychological time includes the categorization of "time for me"?

Accepted Answer

A)  Temporal orientation dimension 
B)  Planning orientation dimension 
C)  Social dimension 
D)  Polychromic dimension

Question 8

The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.

Accepted Answer

A)  polarization 
B)  bandwagon 
C)  loafing 
D)  homophily

Question 9

Define the term "reference group" and explain the difference between a "membership reference group" and an "aspirational reference group."

Accepted Answer

The answer of Define the term "reference group" and explain...

Question 10

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of times as a map rather than as a river.

Accepted Answer

A) True 
 B)False

Question 11

In a(n) ________, consumers participate in the production of the products or services they buy.

Accepted Answer

A)  pop-up store 
B)  minipreneur shop 
C)  activity store 
D)  sharing site

Question 12

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.

Accepted Answer

A)  referent 
B)  informational 
C)  legitimate 
D)  coercive

Question 13

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

Accepted Answer

A)  product disposal 
B)  usage situation 
C)  mood 
D)  sales interaction

Question 14

Explain the hedonic shopping motive "the thrill of the hunt."

Accepted Answer

The answer of Explain the hedonic shopping motive "the thrill...

Question 15

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Accepted Answer

A)  aspirational 
B)  tribal 
C)  membership 
D)  networked

Question 16

Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.

Accepted Answer

A)  lateral cycling 
B)  divestment cycling 
C)  freecycling 
D)  underground cycling

Question 17

Groups maintain fundamental standards of conduct through normative influence.

Accepted Answer

A) True 
 B)False

Question 18

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

Accepted Answer

A)  co-consumers 
B)  by-standers 
C)  purchase competitors 
D)  challengers

Question 19

According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?

Accepted Answer

The answer of According to exchange theory, what might occur...

Question 20

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

Accepted Answer

A)  normative 
B)  comparative 
C)  selective 
D)  coercive

Exam 10: Buying, Using, and Disposing

The perception of time is different in different cultures. It would likely be most accepted for employees to be paid by the hour in a culture with which of the following perceptions of time?

Which of the following is an example of utilitarian influence?

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

In some environments, it is very difficult to dispose of used products. Explain what special types of disposal problems are created by densely populated areas and what type of business could be created in Manhattan, New York or Hong Kong that would take advantage of this difficulty.

Which dimension of psychological time includes the categorization of "time for me"?

The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.

Define the term "reference group" and explain the difference between a "membership reference group" and an "aspirational reference group."

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of times as a map rather than as a river.

In a(n) ________, consumers participate in the production of the products or services they buy.

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

Explain the hedonic shopping motive "the thrill of the hunt."

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.

Groups maintain fundamental standards of conduct through normative influence.

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.