In a Buzz Marketing Program, the Ideal Situation Occurs When

Multiple Choice

In a buzz marketing program, the ideal situation occurs when:

A) consumers who truly like a brand tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) a company creates a blog about a brand and invites consumers to participate.
D) company or agency employees posing as customers of the company, telling others about the brand.