Multiple Choice
According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:
A) be upfront and clearly identify themselves as being with the company.
B) only identify they are with the company if a consumer asks.
C) never reveal they are with the company or its agency.
D) identify they are being sponsored by the company, but not say they are an employee.
Correct Answer:
Verified
Correct Answer:
Verified
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