Advertisers Believe That Product Placements

Multiple Choice

Advertisers believe that product placements:

A) increase the brand's equity and top choice scores.
B) lead to increased awareness and more positive attitude toward the brand with only a few isolated cases of sales increases.
C) lead to increased awareness and more positive attitude toward the brand with a corresponding increase in sales of the brand.
D) work only if the product is related in some way to the theme of the television show or movie.