Multiple Choice
The first step in guerilla marketing is to:
A) discover "touch points" with consumers.
B) develop an alternative media campaign.
C) choose the right people to head the guerilla marketing campaign.
D) engage consumers in a dialogue about the best methods of reaching them.
Correct Answer:
Verified
Correct Answer:
Verified
Q147: Budgets for product placements and branded entertainment
Q148: Word-of-mouth marketing is also known as:<br>A)guerilla marketing.<br>B)lifestyle
Q149: The alternative marketing program that emphasizes consumers
Q150: The planned insertion of a brand or
Q151: POP is short for "Place on Page,"
Q153: During the inoculation stage of buzz marketing,
Q154: While the number of women playing video
Q155: An advantage to cinema advertising is:<br>A)the ads
Q156: A disadvantage of product placements within online
Q157: Branded entertainment is the insertion of a