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    Integrated Advertising Promotion Study Set 3
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Personalized Communications with Customers Through Database Information Builds Relationships and Leads
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Personalized Communications with Customers Through Database Information Builds Relationships and Leads

Question 77

Question 77

True/False

Personalized communications with customers through database information builds relationships and leads to both repeat purchases and customer loyalty.

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